Test 10 ideas fast
A two-week sprint that turns a page of hunches into evidence you can keep or discard.
The goal is not ten launches. It is ten chances to become less wrong before one idea absorbs a year of attention.
Write ten specific ideas
Give every idea a person, a situation, and an expected change. “Software for restaurants” is a category; “a same-day way for independent restaurants to fill a cancelled private room” is an idea you can investigate.
Design the smallest honest test
Match the test to the risky belief. Use an interview for language and current behavior, a manual service for delivery risk, a priced offer for willingness to pay, or a prototype for comprehension.
Build an evidence board
Keep one visible row per idea:
| Idea | Risky belief | Test | Evidence | Decision |
|---|---|---|---|---|
| A specific change for a specific person | What must be true? | What happened in the world? | What did you observe? | Continue, change, or stop |
Do not score ideas by enthusiasm alone. Record actions, trade-offs, repeated problems, and surprising refusals.
Choose what earns another test
At the end of two weeks, continue only with ideas that created new evidence and sharper questions. A discarded idea is a successful test when it saves months of vague building.